Email List Rental - Should I Rent Or Buy?

In short, renting out an email list essentially means to charge a third party a fixed fee to utilize their email list for a particular email blast. Of course, email list renting can vary widely with some contracting out only to send just one email while others are willing to send multiple emails to a group of prospects. However, when renting out an email list, the potential owner is typically sent an email by the service on your behalf. This is where the real money to be made for list building really comes in.

The concept behind email list renting is simple enough to understand and execute. Once you have someone sign up to your contact list, you will want to constantly update them about new developments and/or promotional offers within your company via email. This is what is commonly referred to as "guest blogging". This is essentially guest promoting your own offer within your company and if done well, will help to build a significant business and traffic to your web page.

Obviously, for a service like this to work effectively it is important to find a provider that maintains consistent email lists. It is imperative that you carefully select the right service with a proven record of building strong, profitable email lists. This ensures that all of your efforts are being applied to the right audience. For example, when renting your email lists, you need to make sure that they are targeted at your ideal customer. If you are targeting people who are interested in real estate, you wouldn't want to send out emails about the latest listings or home renovation trends.

One of the biggest mistakes many list owners make when thinking about renting email lists is not actually contacting the potential client first prior to sending the email list. Many potential clients have become aware of these services and may have received an email listing, but haven't yet purchased the information.  marketing  of these subscribers are then placed on a waiting list or may not act upon the information at all. In these situations, it is nearly impossible to ever earn any revenue from these individuals. However, by placing  marketing  on the email list first, it is more likely that the subscriber will at least read the information and may click on a link to act upon your offer.

List rental services should also have up-to-date listings. Make sure the company you are considering offers consistent up-to-date listings. The last thing you want is to be sending potential customers messages regarding homes available for sale or renovations. Many up-to-date services provide information about current available properties and renovations. In addition, consider what type of property you are interested in renting and look for listings within your particular niche.

In some cases, it may be more cost effective to rent your contacts rather than create your own contact list. If your target audience only use email lists to communicate with you, renting one can allow you to share your information with multiple parties while keeping costs minimal. Renting your email list can also help to create a viral effect. Instead of just one person contacting your contact list with a message about your rental services, they will spread the word to their friends who then pass it along to even more people.

With the current focus on buying lead lists, many companies are creating hybrid email lists that combine the advantages of both types of lists. Hybrid email lists combine the advantages of both email lists, where the lead company has a list of prospects while the real estate company has a list of houses available for rent. These hybrid lists can help your real estate company to market to multiple demographics and geographic areas, but do come with the price of higher fees for use. Buying lead lists can help to cut down on the cost of advertising and increase your chances of landing a great deal.

Before  marketing  decide whether or not to rent your lists or buy them, it is important to consider how the strategies involved can impact your bottom line. Most experts agree that buying lead lists can result in higher overall cost because the leads often have little or no interest in the product or service you offer. Buying single-use lists can also make the cost higher because you must pay to maintain the list. Buying email lists however, can save money and can result in greater opportunities for building your business, since you can use your new lists over again. If you are still unsure whether you should invest in email list rental or not, start out by renting a few lists to see which option best fits your needs.